aaron draplin interview

The Logo Creative — Which software do you use frequently is there any you would recommend to designers? Aaron Draplin of Draplin Design Co. talks to YoBeat.com about snowboarding and design. There are enough fuckers out there who make this not fun and they don’t even know they’re doing it; you can’t fault them. But I know that deep down under that hardened exterior crust that’s around those two little shits, that they’re soft inside and they love having me around. Sometimes those logos are used to sell a bunch of bullshit. Was there a point in your life when you decided to take a big risk? They would say, “Aaron, it’s magic.” I would say, “But mom, if he’s here for 15 minutes, that’s only four houses in an hour.” What is my fucking problem? Aaron Draplin — Well… it’s all the big three Adobe Photoshop, Illustrator, and InDesign, but I’d have to say it’s the big three for illustrator first then Photoshop and then just a little tiny bit of InDesign and passed that you know, I’m using Apple pages, Apple numbers, this thing called better rename nine, font book.. the basic font book I do my internetting on Firefox you know tweet and Twitter, iTunes. No way, man. I’ve been documenting everything along the way; I’ve had my blog since 1998 and have been sharing on that. Was there an “aha” moment when you knew that design was what you wanted to focus on? I’ve worked a lot of shitty jobs… The first time I made that same amount of money doing something where I didn’t physically have to hurt my hands… it was really moving.”. Seeing him for the first time, you would expect Aaron James Draplin to run his own show on a Vice cooking channel. DB: Your wild life started at 19 when you decided to leave Michigan and head out West to Mt. That’s amazing. “…it’s been a triumph just to make a living; it’s been a triumph to save money; it’s been a triumph to love what I do along the way.”. Aaron Draplin said Donald Trump is gonna have the smallest little handcuffs you ever saw in your life. Editor’s note: An updated version of this interview, including new images and work, is featured in print in The Great Discontent, Issue One, available in our online shop. you want more cool stuff in your portfolio, you can feel good about? I didn’t know about design’s laments when I first started—clients compromising shit, projects going bad with budgets, all the bullshit. The Logo Creative — Can you describe or give an overview of your logo design process. It’s not just about design or making a living or being in some indie band. that shit’s fun!… I went to the bank and cash it and then going paint bills and feeling sad that you know have to pay a bunch of money to some shitty government or something… yeah that’s really sweet! Aaron Draplin — Hmmm… it comes in a lot of forms and the first thing comes to mind would be like some rock and roller that’s you know writing good music and then going in performing good music and having the where with all to hire designers to make all that music you know I have a home and have good design and have good housing and good packaging and just seeing someone who is in complete creative control of their process and then utilizing that and sharing the wealth but that’s really inspiring to me! For example, if you go to downtown Portland, the missions that house homeless people are beautiful; they’re these modern buildings. I was raised around all that. It didn’t make us the coolest kids, but we had great colored pencils, a monster Lego collection, and Star Wars shit. I could make logos now, right? There’s a sense that no one is going to tell me I can’t make a life doing what I want to do here. make sure the ice is good, make sure the icing tells the story the right way…. He said, “I knew you were a good guy when you had Uncle Buck pretty high on your list.” Fuck yeah, that’s a Midwestern epic. Part One. Fuck all that predictable Portland shit. So I don’t know, we’ll see “I don’t know if there’s a date, but maybe that “aha” moment was the first time I got paid some money for it [design]. To this day, I remember the magic and mystery and complete terror of going camping. He was always doodling and making notes and drawing and had awesome handwriting and my mom was really creative with her making baskets or just the way the house was decorated. I think back now about the guys who I would read every single word they put out, like Wayne Coyne of The Flaming Lips or David Yow from that Jesus Lizard. I had way more fun drawing. so good luck”. It’s helping people and it’s beautiful, and that’s powerful stuff. Kate does not exude that design is a job. It was like, okay, “In the state of Michigan, Aaron Draplin, based on your height, weight, IQ, and shoe size, you are destined to…pick up trash on I–75.” Or whatever the fuck it said. that’s the stuff, in the end…it’s theirs! I just love her for that. I’m just going on the bottom of all the other junk I use here you know but it’s the big three you know so I don’t even know what else you would recommend it’s just the big three they have a monopoly in all this shit right! I finally had a sense that I could make a living and didn’t have to work at pizza places or take a futon logo and transfer it to someone’s banner. Next question. You’re gonna have to go make your own way that’s what I would say, enjoy it! Five years later, Draplin moved to Minneapolis to finish his design degree at the Minneapolis College of Art and Design. They’re just chasing another carrot on a stick. I did two years at a community college and then when I was 19, I took off out West. fluorescent inks or some shit… whatever! Yeah. That has happened a lot of times. I’ve seen George Clooney talk about some cool things you know, I don’t know it’s hard to answer that one. If you know anything about the design world, you’ve heard the name Aaron Draplin. but it might not be cool! My mom raised us on Neil Young, Joni Mitchell, and Crosby, Stills & Nash—all the stuff she grew up on—as much as she allowed me to listen to the Dead Kennedys or Dinosaur Jr. or Detroit’s MC5, which she explained to me was a band she used to go and see at peace rallies and stuff. Pop Up Draplin Design Cosmic Decals Patches Oct … An interview with designer and speaker Aaron James Draplin focusing on his path to success. Priding itself on craftsmanship and quality, the DDC has made stuff for Field Notes, Esquire, Nike, Red Wing, Burton Snowboards, Ford Motor Co., Hughes Entertainment, and even the Obama Administration. You fight to make something better that they’ll love the next time you present. Usually, I can finagle Goo or David into getting me something to eat either by gambling or throwing down a credit card. Aaron Draplin is a graphic designer, author, and founder of The Draplin Design Co. (DDC). you know those things are gonna come up, they make changes and stuff but it’s how you are gracious at the moment and handle that shit! When in doubt, ask Uncle Buck. I’m serious. Aaron Draplin — Hmmm… good, clear, concise, communication… what that’s four or five words? Am I idealistic or naive to think that way? We’re good. I had already found out about Santa—fuck! Obviously Apple you know there’s such a confidence there and it’s exciting to me that I love the stuff I use the stuff and I really feel that this is the best shit to use to do my job you know. Aaron Draplin Interview Transcription Aaron Draplin: I come from a family, my dad was a big doodler. Man, you’re pullin’ out the hardball shit. Saul Bass & Associates — Idea Archive 07. But more and more you can’t really tell there’s a sort of a blurry line between what is making me a buck and what isn’t and that is a great privilege, so yeah I’m in here all day you know at least I’d say 8:30 till 9:00 until about you know good 9:00 or 10:00 at night you know and that is awesome! These are professors I took classes from and I was just so hungry for someone to say, “You can do this. What kind of legacy do you hope to leave? Muji Is Good For You — Jasper Morrison & Naoto Fukasawa 09. Now what? He was Born and raised in Detroit, Michigan, on October 15, 1973. and now based in Portland, Oregon. That’s been something new and pretty wonderful in my life—to have Leigh and my mom and sisters telling me to slow down. I like to go visit. Suddenly, I was a designer. Then a couple years after that everything had like… I don’t even know! Each week our team will be publishing an interview with designers, illustrators, filmmakers, animators and artists that inspire us. I had the freedom to put my foot on the gas and now I have to learn how to put it on the brake a little bit. I mean what would that even be… a client changed his mind… oh fuck off! Then I’ll only work on Field Notes and only make records for bands who aren’t gonna sell shit, but their records are great and I love ’em. The Logo Creative — What was the biggest challenge you were facing a project, Aaron Draplin — It’s probably when you do too much and people don’t quite appreciate that! We need more of that in the world. Our interview with Aaron Draplin couldn’t be contained in a single post. Tina: Speaking of Portland, we just interviewed Kate Bingaman Burt. make your own shit you know!. I’m that kid that stood in line to get Paul Westerberg’s autograph at some record signing. that should guide the process way more than what’s everyone doing out there? Aaron Draplin — Well right out of high school I just knew that I wanted to well first of all make a living you know fine art wasn’t quite gonna cut it and out of high school you know when you’re getting into school you’re picking your classes there’s this thing called visual communications and sort of associate’s degree and it was about making everything from newspapers to well just say things that people needed in their lives you know and that seemed a little more pragmatic for me so that would have been right around seventeen years old like right out of high school. I was interested; I was teaching myself. it’s not necessarily some website with all the latest stuff it’s more to serve life everyday I gotta kick this day’s ass!… so when I look back at my life you know I try to make good use of my time and be a productive citizen and somewhat of a good human being… yeah! Legacy? Lester Beall, Trailblazer of American Graphic Design — R. Roger Remington, Muji Is Good For You — Jasper Morrison & Naoto Fukasawa, Art Chantry: Some People Can’t Surf — Julie Lasky, Josef Muller Brockman — Kerry William Purcell, Lance Wyman, The Monograph — Unit Editions, Manuals 1: Design & Identity Guidelines — Unit Editions, Pretty Much Everything — Aaron James Draplin, Using design and systems thinking to diagnose complex health problems, Why Role Models Matter: Celebrating Women of Color in Design. But there’s just something about my mom’s spaghetti that tastes the best. During this time, he polished his skills, that he applied later on during his professional career. You can shake hands with everyone you meet before and after the show. When Aaron left high school at 17 he started his associate degree at Northwestern Michigan College. There you go. Punk rock wasn’t about a bunch of Crass or Black Flag patches all over you; it was more about the ability to say, “I’m gonna think for myself.” Or, “I’m gonna make my own world.” That was our version of it in stupid, little Traverse City, MI. I looked at those guys as representing this total creative freedom. That’s what it’s been about. Now that might be marketing that might be just… I don’t even know! The Logo Creative — What was the first logo you ever designed? I try to get out and be part of stuff as much as I can. I am proud of what I came up with and I hope they pick it. Who cares? The Logo Creative — In your opinion who is the most inspiring person to you and why. Aaron Draplin — yeah … well talking to the people on the phone you know discussing the problem at hand or you know the things they need solved then digging into looking at the competitors what’s the market space look like they’re getting into, who are they gonna be going up against. The Logo Creative — What is your daily inspiration when you designed? The Logo Creative — What’s your favorite design quote or quote in general, Aaron Draplin — Hmmm… Well we say “Try to keep this shit fun” try to keep this stuff fun because there’s gonna be a lot more people that make it kind of sucky you know a lot more people that don’t quite see the bigger picture such as “wow we’re lucky to do this” “we’re lucky to be alive” “these projects aren’t that bad” “life isn’t that bad” “you don’t need to send a thousand emails” etc etc savor the ones who can get past some of that shit you know savor the people around you that do make these jobs fun, and don’t let design become a big job I mean it’s gonna become a job so you pay your rent, keep something fun in there you know so when you’re on your free time at the house this isn’t just something to make a living, this is something that you do in your life for the love of it sometimes too, because then the other stuff there’s a delineation between, I’m on the clock and now I’m just doing this for fun because it’s funny that sometimes the stuff you do just for love you can make a living on that too you know so think about that a little bit you know this shouldn’t just be for a job, The Logo Creative — In less than ten words what is graphic design. In 2002, he became a senior designer at Cinco Design Office of Portland. The Logo Creative — What is your favorite logo you’ve designed. At 38 years old, I still can’t help but get excited about whatever bullshit’s out there. Yep. It just covers all the mysteries of the world: age, relevancy, sadness, loss, compassion, longing, nose to the grind aesthetics of that fucker weathering a long, unjust sentence. He has designed logos for the likes of Nike, Wired, Target, Ford, and the Obama Administration; and co-founded Field Notes brand notebooks. Then you think about what there is to do at night and it’s a big zero. Just kidding. Josef Muller Brockman — Kerry William Purcell 14. Thanks for reading! I think that’s a fair process and you know, it’s really removing obstacles for them let’s hear it for you! I was actually considering getting that butterfly on my girth because I just loved that book as a kid. In conversation with: Aaron Draplin by Julia Sagar December 07, 2016 3 Comments He might live just down the road from RetroSupply, but we caught up with legendary Portland-based designer Aaron Draplin in London, one particularly chilly evening back in late November. There’s something so sad and so human about that book. I didn’t know him, but I loved those records. The tests were dated, but there was an art angle and I was hoping that’s what would be recommended for me. Like Gibby Haynes from the Butthole Surfers. He hired me for a job and I didn’t know it was that John Hughes; a few weeks later, I found out it was that John Hughes. I love a piece of pepperoni pizza from Sizzle Pie, Hot Lips, or Sparky’s. I can do that in a couple weeks and that’s a lot of money. Aaron Draplin is without a doubt one of the preeminent graphic designers of our time, his influence not only covered in the pages of this book but also in design, is clearly visible. It’s comfortable here; I love Portland for that. have fun! Sometimes you gotta do that. The Logo Creative — What steps did you take to start your design business did you have to make any sacrifices, Aaron Draplin — Yeah I had to make sacrifices it was more like “I couldn’t get the biggest computer” or “I had to work really late” but sometimes you just didn’t really feel that stuff you’re so excited to be doing this you know sometimes other times you felt it, and you wanted to be home doing what like watching TV or whatever people do in their free time but I don’t know the sacrifices were more like, “wow my friends are having an awesome summer somewhere in the mountains or whatever they’re doing and I’m up in Alaska making money to save for a computer”. Little handcuffs for those little hands, that little fucker… He’s in trouble. I just stay at my parent’s house and eat and chill—no pants. Yeah, as much as I can be. It was “mom-love” from 3,000 miles away. Otl Aicher — Markus Rathgreb 03. but look around, you look at the emulating you know there’s, I have a whole army a little knucklehead trying to do what I do and sometimes they do it better sometimes they can’t do it at all you think it’s just painful, but you’re gonna have to make your own way you know I had to, I had to find things that are interesting to me and became my own version of something or whatever you want to call up you know, and it’s like call it I have to make my own way! Because there are too many turds out there… let’s just think of like who’s the shittest person in the world?… well that would be that fucker Don Trump and may he die in the next seven to ten minutes or you know, I don’t know be impeached we’ll take either or both, but second worst I don’t know who would that even be Kid Rock that is someone who uses all their riches for garbage that hurts! And that woman is fuckin’ incessant with the invites to go be a portfolio reviewer! You know how you eat too much and you’re too full, like at Thanksgiving? It doesn’t sound cool, but that’s the deal. I feel that some days. I love what I work on and no one is going to mess with that anymore. It was an art form for him. That’s a good answer, right? Typekit is the easiest way to use web fonts. We have one last question for you. He had this big board bag and in his bag with all his gear was a saran wrapped tupperware container from my mom that was full of a frozen block of my favorite spaghetti sauce. There’s just so much shit. When I left the Midwest and moved to the West, it was more my buddies that were this fuel for me: Eric, Derek, Bry, Chad, Johnny, Robbie, Jay, Travis; it’s a big-ass list from those old days. Every week I’m bringing five new albums home. Simple to set up, easy to use, and already trusted by some of the biggest names on the web, Typekit’s library of high-quality web fonts will make your site look great. Aaron Draplin is a big name in the graphic design world with an even bigger personality. Aaron Draplin is a graphic designer, author, and founder of The Draplin Design Co. (DDC). That guy scared me; he was a total fuckin’ weirdo, whatever, but he exuded complete creative control. Aaron Draplin: There Is No Battle Plan The Field Notes designer on building a varied (and successful) creative career. Hosting by Media Temple. Who cares? This is where he learned the basics of visual art. I don’t care how much loot they are offering. I was sneaking into community colleges to use their machines to make goofy little business cards for myself in Bend, Oregon. Mr. Aaron Draplin, of Field Notes and design fame, was kind enough to do an interview with Pencil Revolution. Aaron Draplin, snowboarding's most recognized graphic designer, kicks off our "tastemakers" interview series That thing thawed and exploded in his bag. I remember getting out of high school and kids were going right to college—if they were lucky enough—but some of my friends weren’t. To read the full article, download the digital version. Some Back to the Future logo? learn more about Aaron Draplin | www.draplin.com | Wikipedia, Check out designers interview discussion on Linkedin. To read the full article, download the digital version. Aaron Draplin — Yeah I guess that would have been going out of my own you know, a guy just kind of said hey you have the energy and the work ethic you can do this on your own why don’t you jump out work from your house and you have more time to do the things you like and you won’t be pretending to like this job that you’re kind of stuck in and that was really cool you know that was really cool because it just showed me that there were a lot of different ways to make a living out there. What a fuckin’ wreck the mid-’90s were with this discombobulated, puked-out David Carson garbage. Just go for it. I think it’s you know, decoration on the cake, “what cake did you bake? A few teachers I had at MCAD were really cool—Santiago Piedrafita, Jan Jancourt, Jerry Allan. Guys like House Industries and T.26 from the mid-’90s were this outlet for me to learn how to use these machines, even though I didn’t have one yet. The Logo Creative — Hi Aaron it’s great your taking part in our designer interview you have been a real big inspiration to me over the years and looking forward to featuring you. I did it because I said yes to every job; they were all good jobs and I just put my nose to the grind for three months. I’m just glad to be working, but I have to ask if there’s a smarter way to apply the bullshit I’ve learned? There, I learned how to weld, screen-print, and really craft what I had started to teach myself. So, hell, I don’t know how the city has an impact on me. I think if anything it’s almost like just having to talk about that, that people complaining about how hard their design job is and it’s like “you listen, you haven’t spent a day outside in 15 years, your hands are soft you’re working on cool shit! if you can’t see that I gave you great stuff in the first couple rounds and we kept going, you’re never gonna see it! I don’t care; print that. It’s called having no money in the bank. I’m looking around my desk here and I guess I would say that’s something like that I don’t know… my field notes… we do that with field notes $9.95 for a three pack people! What he meant to me was that you don’t need a manager to book your tour; you just book your tour. Yeah, I’m too satisfied. There was a graphic quality to reproducing things and I loved the idea of redrawing stuff to see how tight I could get the lines. AARON DRAPLIN INTERVIEW | Honest Designers Podcast Episode 58 - Duration: 1:28:17. And read Part 2 of our interview with Draplin, where he talks about Field Notes and what it’s like to watch a … Oh yeah, she’s reminding me that I want to help people with this shit instead of talking people into buying some shit they don’t need. That woman—press record! Aaron Draplin — It would be the Cobra dog’s logo you know, that’s in the book Pretty much everything and that would be for my buddy Cory Grove and really the idea is that was just a little logo for a buddy but it went a lot bigger than that at least in our minds you know it was really fun to see it elevates beyond just a little hot dog cart to something a little bit bigger than was really exciting because you know it showed that not everything has to be for some you know a big brand or official brand or even a brand with money it could be for your buddy just because you love them you know. I should be exercising or taking a load off or going record shopping, but I still look at that hour and think about knocking out that one little thing that still needs to be knocked out. I make a good living and I’m not really all that interested in going sitting on some beach somewhere, you want a sand in the crack? Remember those tests they give you in high school? what’s appropriate for the client! Then I got rescued and moved back to Oregon to work at a big design firm for two years before I went out on my own in 2004. Holy shit! Digital Feature Archive, © 2011-2020 The Great Discontent™, all rights reserved | Copyright & Legal | ISSN 2327-7742. You stack a couple of those up in a year and you have an incredible year. What that means is that someone who’s a pay grade above you is gonna push you around. boohoo, grow up and realize the world’s not just gonna let you make cool shit for your portfolio, they’re gonna make, the worlds gonna make things that work perfectly for their eye and their business and doesn’t necessarily mean it’s cool it might be effective! Make this shit fun. And you can find a place to park. If you get a bad name in my hometown, you become known for that. Could we take design as a tool to make it easier for someone to get health care or use a bike path or enhance their life in a small way? His book, Pretty Much Everything, is a mid-career summary and story/showcase of his work that includes case studies and Draplin also offers advice and hilarious commentary, it shows how much more goes into design than just what we see on the page. I’ve worked a lot of shitty jobs. A decade ago I didn’t get any of those questions and I still charged ahead as hard as I do now. Lance Wyman, The Monograph — Unit Editions 15. Well on that day I couldn’t buy me a computer and that’s the way that I got to it, well I guess that was a sacrifice but it was also an exciting time you know, to be up in Alaska is beautiful up there and you’re far from home and that’s kind of fun too but there were things, I mean remember then in the early 2000s you know friends would go out drinking or you know chasing girls or chasing guys whatever the hell the deal was. number one, number two I don’t know to stay alive, number three, being a good citizen, not a daily inspiration! Aaron Draplin is a designer and founder of Draplin Design Co. (DDC), located in the mighty Pacific Northwest.

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